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Major automaker adopts Microsoft Auto
May 06, 2008

Microsoft has announced a new design win for its Windows CE-based automotive technology, Microsoft Auto. The Hyundai-Kia Automotive Group (HKAG) will use the product in a voice-controlled infotainment system to be available in its 2010 vehicles, the companies announced.

(Click here for a larger view of Hyundai's Genesis)

HKAG has primarily been associated with economy cars, but recently introduced a flagship, rear-wheel-drive sedan, the Genesis (shown above), in which Microsoft Auto-based technology is likely to make its debut. Calling HKAG's forthcoming infotainment system "comparable to a mini PC," Microsoft said the system will boast firmware updates via USB storage devices, a claimed first for in-car systems.

The as-yet-unnamed HKAG system will be based on Microsoft Auto, recently quietly updated to version 3.0. The software now allows a USB device to be brought into a car as a means of updating installed programs. Uninstallation of applications is another new feature, according to Microsoft.

Other features listed by the company for Microsoft Auto 3.0 include:
  • Bluetooth integration, allowing music streaming and Internet access via a mobile phone
  • Control of media players such as the Microsoft Zune, Apple iPod, and Creative Zen, along with multiple audio zones
  • Cellular phone control, including conferencing, call waiting, and text-to-speech reading of SMS messages
  • The .NET Compact Framework
  • Internet Explorer-based web browsing
  • GPS

Microsoft Auto technology has had many names
(Click image for further information)
Microsoft Auto was originally referred to by Microsoft as Windows Automotive (2003) and Windows Mobile for Automotive (2006). Rebranded by auto manufacturers, it first made its debut in Europe and South America on Fiat vehicles, where it is known as Blue&Me. More recently, it has been offered in the U.S. by Ford as Sync, on passenger cars, and as Ford Work Solutions on pickups and vans.

According to data sheets published by Microsoft, a key part of the Microsoft Auto reference design is the i.MX31 SoC (system-on-chip), first shipped in 2006. The i.MX31 integrates an ARM1136 processor core along with a Java accelerator, a vector floating point math coprocessor, and a video processing engine that supports full-motion (30 frames/sec) VGA video. It also contains a host of system functions and peripheral interfaces (see block diagram).

Freescale says its automotive-grade versions of the i.MX31 have achieved the Automotive Electronics Council (AEC) Q-100 qualification. Among the parameters required to achieve this rating, operating temperature is said to range from -40 degrees to 85 degrees C temperature range.

A Microsoft Auto reference platform offered by Microsoft is said to include:
  • Windows CE 6.0 core operating system
  • 256 MB NAND flash memory, 64 MB DDRAM
  • Bluetooth connectivity
  • Vehicle bus interface
  • Microphone for voice interaction with system
  • Support for multiple audio zones
  • USB 2.0 host connections
  • JTAG, Ethernet, and serial debug interfaces
  • DVI output
  • Cell phone module compatiblity
  • GPS receiver capable
In-car applications using Microsoft Auto are not likely to start resembling desktop editions of Windows. The technology offers a "clear separation of the human-machine interface from the core application logic," allowing automakers to easily differentiate their systems, says Microsoft.

Martin Thall, general manager of Microsoft's automotive business unit, said "These new systems will redefine consumer experiences in the car. Since the spring of 2006, HKAG and Microsoft have been sharing their vision for the future of in-car technology. We're now aligned to develop the next generation of in-car infotainment systems."

Availability and further information

Ford's Sync is available now on a variety of passenger cars, where it adds about $400 to the vehicles' pricing. The Ford Work Solutions technologies will be available on the company's pickups and vans starting in fall 2008. The Fiat Group's Blue&Me is available now in Europe on various Alfa Romeo, Fiat, and Lancia vehicles.

As mentioned above, HKAG's system will make its debut in 2010. Probable pricing was not released.

More background information on Microsoft Auto is available from the company's website, here.



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